Staging a home for a photoshoot is one of the most enjoyable parts of our job as designers. Not only does a photoshoot signal the successful completion of a project, but it also provides us with an opportunity to showcase our finished product! Not many people know about this integral, behind-the-scenes aspect of the design process, or the steps we take to ensure the beauty of our projects shine through. This month we’re breaking down our photoshoot process while shedding light on the delicate art of staging a home.
Less really is more
Don’t underestimate the power of negative space, especially when conducting a photoshoot. As you group accessories in your rooms, make sure you’re leaving enough negative space to avoid over-cluttering the shot. Stick to clusters of around three larger items and four to five smaller items. After grouping together your accessories, examine the rooms in their entirety and make sure you clearly see all design elements. Sometimes incorporating too many accessories and other items can block important features of the project.
Establish a focal point in each room
Whether we’re approaching a simple kitchen renovation or a whole home remodeling project, we fit each room with a focal point that draws the camera’s attention while capturing the interest of viewers. A focal point can take the form of throw pillows on a sofa, a breathtaking work of art, or a beautiful floral arrangement, as seen in our Bluestone Reimagined project. Focal points also serve as an anchor for the photograph, around which all other design elements can be integrated.
Create balance with well-selected accessories
While you should avoid muddling the space with an abundance of accessories, don’t neglect these additions entirely—they serve an important purpose! Choose and then lay out your accessories to create a sense of balance in each room of your home, like in our Shorebreak project. For example, if you’re looking to balance the heavy wood items on one side of the space, consider incorporating a series of classy wooden pots to the opposite end of the room. Similarly, if one side of your room is colorful, add a colorful throw or decorative pillows to the other side to establish harmony.
It’s all in the details
The little things truly make all the difference, and this means paying close attention to parts of the home that may not be top-of-mind. For example, ensure you’ve thoroughly cleaned the windows and window treatments, brushed out the rugs and other carpeting, and vacuumed hard surface floors. You should also consider cleaning your stainless steel products and appliances prior to the photoshoot.
Let the sun shine in!
Natural light should always be top-of-mind, especially when preparing for and conducting a photoshoot. Before taking any photo, we always open the blinds, windows, and doors to capture as much sunlight as possible! Natural light instantly brightens up the space, calling attention to all of the delicate design details.
Want to learn more about the art of staging a home? Give us a call at (808) 263-8891! We love sharing design tips, big or small, with our wonderful fans!